Richard is The Brand Guy. He co-runs a Brand Strategy & Design & Communication Company in Sydney, called Brandcraft.
After working in multi-national ad agencies on brands such as Coca-Cola and Microsoft, Richard pioneered a new way to do branding where everything you DO and SAY as a business must be driven by and aligned to your brand strategy – your business strategy, your products and services, your culture and people, your customer service and trade relationships, your marketplace positioning as well as [and not just] your marketing communications.
Companies he has branded in this way include QBE, CSIRO, Mortgage Choice, Data 61, Steadfast, Horticulture Innovation Australia, The Media Federation of Australia, Talent2, and Breast Cancer Trials.
Richard delivers keynote talks and run workshops on Brand YOU, Branding, Change & Innovation, Peak Performance, Sales and Customer Service at conferences and seminars across Australia and abroad.
Richard has published two books, is a regular contributor to blogs and podcasts, and often appears in the media on brand-related stories.