Janine is founder and Managing Director of Thinksmart Marketing (TSM), where she leads her team to deliver and execute strategy-led content, digital and brand marketing for clients. Janine has over 21 years experience in B2B and B2B2C organisations across Australia and
the UK both agency and client-side for some of the world’s leading brands. Her expertise is in simplifying complexity to develop a strategic marketing framework to deliver sales and other commercial returns to businesses, supporting the role of marketing as a growth centre. Janine is also a lead instructor with ADMA and has developed the Content Marketing Advanced Certificate which she teaches.