Andrés is a senior strategist who has developed work that targets audiences in Australia and around the world. He tackles strategy differently because of his broad experience in fields like social, search, performance marketing, public relations, content and digital production and more. This breadth of experience is particularly useful in his role as Head of Strategy at Storyation and as a co-founder of the Content Leaders Academy. Andrés also led the content program for Tourism Australia from 2014 to 2017 with a focus on bringing a more data-led, consumer-first approach to content for the national tourism organisation. During his time at Tourism Australia, Australia.com was named among the 25 best tourism websites in the world. He’s also held senior strategy roles at One Green Bean and Weber Shandwick in his career.