Meet me in a minute: Charlotte Flood, Sydney PR recruitment specialist

charlotte Flood

What’s your area of expertise and what type of roles do you recruit for?

I am the Team Lead for PR & Communications at Firebrand and I look after all permanent and contract roles across all faculties of PR and Communications. This includes PR agencies and in-house roles, and across all levels from Account Executives up to Managing Directors and Head of Communications.

If you’d like a chat about current market conditions or any CV advice or tips, please give me a call.

Why do you love what you do?

I truly love the feeling I get when I enable someone to find their dream role and match a client with a standout talent. It’s so very rewarding thinking that I play a part in someone’s whole career, no matter how small, even if it’s just to offer some helpful advice. Your job takes up such a large part of your time, and I want people to be so happy and passionate in the role they have. So to actually influence someone’s career path is something that I don’t take lightly at all and I honestly love feeling like I’ve helped someone in such a huge part of their life.

What PR industry experience/expertise are you looking for in Talent?

The really hard to find PR talent are usually in the Tech, Health and Finance sectors, so ideally if you’re working in these fields, or are passionate about them, give me a call!  Also, any PR freelancers looking for short term or long term contracts too!

What are your top 3 tips for PR Talent looking for new job opportunities? 

  1. Have a think about what you’re looking for and what you’re passionate about, whether that be sectors and brands you love, or you might be looking for an integrated agency, or a more hybrid role. Be clear about what you’re interested in and what you want, make sure you have clarity in your conviction and you’re engaging from the start.
  2. Have a good CV and LinkedIn profile, making sure you’re spending time and can focus on your top responsibilities, experiences, and also your key achievements. Also to note, statistics really stand out! The average person looks at a CV for 7 seconds, so make it relevant, create your career story, it’s part of your personal brand after all.
  3. Do your research on the agencies/ organisations that you’re interested in, or that you’re interviewing with. Know what they do and the brands they work on, think about WHY you want to work there, and what you can offer them. Remember you’re interviewing them too! If you’re new to the market, then research the media, definitely do your homework and be prepared.

Describe your ideal PR client relationship

A lot of my job briefs at Firebrand come from repeat business and referred work and I love this. There’s nothing better than being a trusted partner with a client, where you understand their business, objectives, vision and culture, and they understand you. So much so that when you meet a candidate you just know exactly who they would be appropriate for. I’ve had a lot of great experiences where clients haven’t been hiring, but once I’ve called them to talk about a candidate that they ‘MUST’ see, they’ve ended up loving them and creating a role for them.

What are your top 3 tips for PR hiring managers?

  1. The best businesses meet standout talent, even if they aren’t hiring, so be open to this — just a quick coffee! It allows you to make a great impression on potential future hires and also a great name for your employer brand. Things in PR change quickly and new roles are available, so when you’re ahead of the hiring curve, this benefits you immensely.
  2. Be flexible — PR is a tight market. You might not be able to tick every box on paper before meeting a candidate, but trust your recruiter, hopefully, they have sent you and talked through the qualities of this candidate for a reason. They must feel they are right for your business.  Accept their advice and consultation — they want things to work out too!
  3. Feedback — it’s vital — for the candidate and for you, and for the recruiter! Concise and constructive interview feedback is so important to help candidates in their future career endeavours.

How do people get in touch with you?

If you’d like to chat through your CV and what you’re looking for, give me a call on (02) 8667 8888 in Sydney or email me at and link in with me on LinkedIn


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