How the Kardashians can help you get your next job
Let me start by saying I’m sure the Kardashians are lovely people. I don’t know them personally, and I have nothing against them. But the mere fact I’ve heard of them at all, is your secret to landing your next job.
You see, with the exception of potentially looking OK (which a few of them do), it’d be fair to say the only person in the family with any real talent is Caitlyn — who was a gold medal Olympian 40 years and one gender ago. And yet you all undoubtedly know exactly who I’m talking about, right?
Not because of their talent. Not because of any real skill. And not even because they had famous parents — although obviously they are themselves now fairly famous parents — or any other real advantage you and I don’t already have. No, we’ve all heard of them because they’ve made it their business to infiltrate popular culture. In simple terms, they’re famous for being famous.
OK, they weren’t exactly completely anonymous before the show, but they certainly weren’t household names.
So here’s the good news for all of us who may not be the most talented or skilled people out there: It doesn’t matter!
There’s more to success than talent
Are there much better actresses out there who will never be in a TV show that has even a fraction of the success of Keeping up with The Kardashians? Absolutely.
Are there plenty of women who are at least as good looking as Kendall, possibly even better looking, who will never crack a modelling contract or walk the Victoria’s Secret catwalk? You betcha.
Instead, they had the sniff of an opportunity 11 seasons ago when Ryan Seacrest came knocking at their door, and they grabbed it and ran with it.
Now, to be fair, Ryan Seacrest is unlikely to come knocking at your door. Or mine for that matter. But the reason he went knocking at theirs, was because he’d heard of them. Apparently he didn’t know all that much about them, but he knew who they were.
And that’s your first clue:
You at least have to be known. For something. Anything. But get yourself known. Get out there and in front of people.
Are you ready to grab the bull by the horns?
Then, when he sent a film crew out there to do some test filming for the day, they could have been shy or intimidated, but instead the were hilarious. They were ready. They grabbed the bull by the horns.
Another clue: if you do manage to get your foot in a door, be ready. And be awesome.
Keep in mind, they didn’t do anything specific that you or I couldn’t have done, they just turned it on. And then, when the show could have lasted for a season or two then disappeared, instead they’ve hung on and milked it for every possible million there was. So perhaps you need to give Kris & Co a bit of credit for making the most of what could have been a very limited opportunity.
It’s about creating opportunities, then making the most of them
The bad news here, of course, is if you are insanely talented, it doesn’t mean you’ll automatically be the top of the heap. All that other stuff still applies. You’ll still need to get noticed, make the most of every opportunity and all that stuff. It may be easier for you to do it, but it doesn’t mean you won’t have to do it all.
Career-World is littered with plenty of talented people who never quite made it, just as Brand-Land has plenty of corpses of products that were awesome, but went down the drain big time for ignoring these principles.
You don’t have to reinvent the wheel
So just remember, you don’t have to top your class or reinvent the wheel to have an awesome career. But you do have to be known, you do have to be ready, and you do have to deliver when you’re given a chance.
Oh, and should that happen in this ever changing volatile world we live in, hang on with all your might and milk it for all it’s worth, because you never know when it all might end and you have to start over again. You’ll wish you’d grabbed that bull’s horns a little harder.
(A confession: After years of trying to crack my first job in the creative department of an agency many moons ago, I was finally given an opportunity as a junior writer at ClemengerBBDO. And was sacked six months later because I didn’t do enough horn grabbing. Don’t learn that lesson the hard way like I did.)Back