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The ultimate reading list to keep your digital marketing knowledge up-to-date

The ultimate reading list to keep your digital marketing knowledge up to date

The crazy world of digital marketing is always evolving and it’s a digital marketer’s greatest challenge to keep up-to-date with it all.

Not be connected for a day and you’ve missed the latest online craze (think ‘The Dress‘). Go on holiday for a couple of weeks and you’ve missed another billion dollar acquisition, the next up & coming social media platform, or a Google search algorithm update.

My worst nightmare is being caught off guard in a meeting when someone says “What do you think about {insert digital marketing trend here}” and I don’t know what they’re talking about. For this reason — along with wanting to always be on top of my game — I spend time every day reading to keep my knowledge on point.

To keep yourself in the loop, follow my ultimate reading list here:
Social media platform blogs

Twitter blog
Facebook blog
Instagram blog
LinkedIn blog

Digital marketing

Digiday
Top Rank
Smart Insights blog
Kissmetrics
Moz blog
Econsultancy blog
ReadWrite
The Next Web
Unbounce blog
Marketing Land
Marketo blog
Exact Target blog
Google blog

Social media

Social Times
Hootsuite blog
Socialbakers blog
Social Media Examiner
Social Media Today
Social Fresh

Content marketing

The Content Strategist
Copyblogger
Content Marketing Institute blog
Hubspot blog
Convince and Convert
Buffer blog

What else would you add to the list?

More reading:

5 practical ways to gain real social media skills
10 content marketing lessons from the world’s fastest growing websites
How to tap into connected communication to super-charge your career

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Award-winning Australian recruitment agency, Firebrand Talent, ignites the careers of digital, marketing, creative, communications, advertising, & media talent. If you are looking for your next career move, check out the jobs we currently have on in Sydney & Melbourne.

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