How to build your professional brand with social media in 15 minutes a day

How to build a powerful professional brand in 15 minutes a day

Many professionals understand that developing online influence through social media is an asset, but don’t know where to start or how to schedule it in.

Like most areas in life, the more you put in, the more you get out but you can still grow influence by investing as little as 15 minutes a day and an hour on the weekends.

Tools of the trade

The hundreds of social media tools on the market can be a disincentive. Paradoxical as it may sound, having too many choices is paralysing. There are premium paid and free tools to monitor interests, measure influence, work out who to follow, analyse the impact of a tweet or a post, and so on.

Many people avoid social media because they’re not sure which tools to use. The answer? It doesn’t really matter. There’s no ‘right’ way to do social media and the best way to learn is by doing and through the generosity of those who are already there, who are happy to offer suggestions.

Using Twitter and LinkedIn, this quick, easy and repeatable formula will get things underway.

Get set

Set yourself up:
1. Get a baseline.
2. Clear the decks.
3. Create a content source.
4. Set up a schedule.
5. Download Twitter and LinkedIn to mobile.
6. Monitor online.

1. Get a baseline

Sign into Kred and Klout and get an influence score. Monitoring these allows you to track a return on investment over time.

2. Clear the decks

Unanswered emails are a demanding master that can drain and distract you. Instead unsubscribe from subscriptions manually or by using a tool like (thank you Trevor Young).

3. Create a content source

Create targeted categories with links to high quality content on Feedly.

Taking the time to identify the best blogs and influencers in your field is well worth it. It means that the time you spend reading is genuinely beneficial and that impacts the quality of what you share. You want to develop a reputation as a go-to destination for information and opinion in your field.

Because there is an enormous amount of high quality information online and your time is limited, you want to read the readers, those people whose job it is to know about and evaluate what’s happening online. Followerwonk will help you find them.

4. Set up a schedule

Connect your social accounts to Buffer. Schedule four tweets and one LinkedIn update per day.

5. Download Twitter and Linked In to mobile

This allows you to engage on the run.

6. Monitor

Set up an alert in Mention (thanks Nicole Majetic) and you’ll be notified when you’re mentioned. You can manage risk or create relationships with those people who are engaging with your content.


Once a week

Your social media week starts on a day you can commit to an hour of reading and it’s a two-pronged progress:

1. Share content direct from Feedly.
2. Read and comment on the content of people in your community.

1. Feedly

Head to Feedly and scan the headlines for material that interests you. Think about how you can summarise or add a point of view to the material.

Rather than sharing it all at once, push it through Buffer.

Buffer allows you to share the same piece of content on Twitter and LinkedIn but with different narrative. This is important.

On Twitter – plan for around four tweets a day. While 28 tweets may seem a lot you can get numerous insights from a single blog. Pose questions or comment on different aspects of a post but share the same link. For example –

– Any recruiters using #Klout to identify #online talent? @name
– What’s #Klout @FirebrandTalent should community managers have?
– This post on #online influencer scores in recruitment is great.
– Anyone think using #Klout to vet talent is wrong? @name @name

Remember to add a hashtag to identify the #topic and mention people you would like to engage with by their Twitter @handle.

On LinkedIn – share one piece of content generally or in a group (Buffer allows both) a day. You can provide a lengthier summary. Type the name of someone in your network and LinkedIn will alert them – a great way to get engagement or opinion. For example –

“This is an interesting post on how recruiters are using online influence scores to vet and identify talent. Although these tools aren’t perfect they establish social proof, important for online roles. Has anyone had experiences with this that they can share? Add name. “

2. Community content

Read content that is being shared by others and respond in real time or through schedule.

Once a day


1. Sign in.
2. Check notifications.
3. Thank people for sharing.
4. Respond to comments.
5. Reach out if you have time and ask a question.

Check out who has followed you and if appropriate, follow them back. Likewise, recommendations that Twitter makes.


1. Sign in.
2. Check notifications.
3. Respond to comments
4. Read a post or comment and contribute or share.
5. Respond to invitations.

That should take no more than 15 minutes a day. Having the apps on smartphone means you can check in and respond when time allows.

Of course if you get more time that’s great. Like all relationships, the depth of online connection grows over time but this small investment will really add up over a year.

More reading: 

Do YOU pack an online punch? How to measure your influence online
3 reasons why you can’t avoid social media (even if you wanted to)
Grow your influence by becoming a passionate connector of people
How to improve your professional future in 140 minutes a week


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Award-winning Australian recruitment agency, Firebrand Talent, ignites the careers of digital, marketing, creative, communications, advertising, & media talent. If you are looking for your next career move, check out the jobs we currently have on in Sydney & Melbourne.


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