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Do you really want to work for managers who fear the use of social media?

Do you really want to work for managers who fear the use of social media?

It’s popularly said that the reason many C-level execs have difficulties “accepting” social media in business is because of the word “social”. This apparently makes these executives fear that their people will muck about all day being “social”.

Does that make sense to you? That executives worry about their people being social? It sure doesn’t to me, because being human and social is how great businesses succeed – in fact it’s how great business leaders succeed.

Let’s break that down to what it might mean, and think it through. 

  1. It may mean that the executives fear that their people would waste their time. In other words, not only do they not trust their own people but they also have zero faith in their own supervisory systems. Do you want to work for these executives or their company?
  1. It may mean that they fear that their people will say the “wrong thing” about themselves or the firm. Generally “wrong” in their minds is anything “off message” that is potentially anything remotely human. Do you want to work for these executives or their company? 
  1. Perhaps it means that customers will gain visibility into the firm and how the employees feel about working for the firm – a glimpse of the culture. This is something to be feared by these executives. Do you want to work for these executives or their company?
  1. Or perhaps deep down these executives actually know that the values plastered in the lobby, you know the ones – openness, transparency, collaboration, trust etc. – are simply tick-boxes and that leveraging human connections to make this happen is their nightmare come true. And leveraging human connections beyond the firm, with customers, collaborators, thought leaders, potential employees, and friends represents a vulnerability of untold proportions. Do you want to work for these executives or their company? 

The social/human aspects of social media are the key source of its transformational power. This is how social networks create abundance and goodness and how it is amplified for both for individuals and businesses. The world’s greatest CEOs have always leveraged their personal and social attributes to build their businesses. And they will continue to do so, using social. For others, they will have to be content to remain followers.

And as for our executives above who fear the “social” in social media, I kindly suggest that you don’t waste your time trying to “educate” them. Rather I suggest that you put your efforts into finding a job with those that do understand the “social” in social media and embrace it for their people, business, and lifestyle.

More reading:

6 damaging myths about social media and the truth behind them
Be prepared: Eventually the ‘social’ will be dropped from ‘social media’
The ticking time bomb that sits at the heart of today’s ‘disconnected’ companies

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Award-winning Australian recruitment agency, Firebrand Talent, ignites the careers of digital, marketing, creative, communications, advertising, & media talent. If you are looking for your next career move, check out the jobs we currently have on in Sydney & Melbourne.

 

 

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