10 types of content to create engagement & drive traffic to your blog

The challenge for any blogger is to come up with new ideas for writing content that makes readers turn up and keep coming back!

If you have just started blogging it can seem overwhelming and daunting to create and write content, and can stop bloggers – both personal and business bloggers – from maintaining momentum.

What are some principles, strategies and content types that will assist you in producing content that will turn readers into raving fans, prospects into customers and become loyal members of your tribe?

Everyone has Problems

One thing to keep in mind is that every business or reader has day to day challenges and problems that they want help solving. Helping customers find solutions and ideas for their pain points is an easy way to provide addictive content.

Ideally you want your blog to become the industry resource or Bible that becomes the “Go To Portal” for your subscribers.

Social Proof is Vital

Do you have clients saying to you “What are some of your customers finding that works for them?” or “Provide me with some case studies that verifies that strategy has worked in the past”.

Providing social proof and evidence is a very powerful content principle that validates and confirms that they will not be reinventing the wheel or wasting time and money.

10 Addictive Content Types

These are ten content types that I have found to be very effective and will ensure that you are providing information that your readers will find worth sharing, “Tweetable” and Facebook “likeable”.

1. Reviews

Reviews of products, books or applications in your industry provide a shortcut that saves people and your subscribers time. Everyone has the problem of being “time poor”. The other advantage with this content is that the companies and people whose product or book you are reviewing will share your content with their networks, accelerating its spread and improving its virality.


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This multiple review had the benefit of motivating the eight companies who developed them to tweet and share with their networks.

2. Mega Lists

A long list of tips, tactics and answers that provide people with a resource that maps out many ideas that they can go back to as a reference has proven to work well. You can go a bit crazy here if you are not careful, but give it a try .


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3. How To’s

This content type maps out different solutions and answers to the everyday issues that your customers want answers to. This can be the simple basics of “How to get started” for the newbies to the industry or a more complex article that provides new insights to veterans.


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4. Experts and Thought Leader Interviews

Interviewing experts in your field will achieve two objectives.

  1. Provide great content that will entice your readers with their insights
  2. Promote and connect your blog to their networks.

You will not have to ask them to share it, they will “want” to share their interview with their followers and tribe whether it be a video or text in a Q&A format.


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5. Case Studies

Case studies provide the proof that a certain strategy will work if planned and applied correctly. Research and track down specific examples of how other companies have been successful.


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6. Negative or Contrarian Stories

It never ceases to surprise me that a negative headline and position will drive more traffic than a positive slant on a story or article.


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What is revealing is that the article 20 Things you should Share on Social Media only had half the traffic of the article with the negative headline!

7. Facts, Figures and Statistics

People love facts and figures and aggregating the latest data about your industry will provide a focus on your blog that will keep your readers coming back for more. Providing this regularly will assist you in positioning your blog and content as the hub to keep on top of the latest numbers. Statistics help businesses pick trends and opportunities in their sector.


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This is in fact a hybrid content type that mixes the mega list format with the facts and figures

8. News Stories

Blogs are the digital worlds online magazines and newspapers, and providing the latest news is always attractive and valuable content. Don’t hesitate to put your own slant on the news that displays your grasp of your industry.


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9. Research

The latest research provides signposts for future planning and validates and lends credibility to strategies. If managers can provide proof of why something should be done then it helps them take action and obtain approval from their CEO. Research does need to be presented with well formatted articles that allow skimming and scanning for “time poor” executives! Bullet points, screen shots and subtitles are all important elements to provide easy reading.


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10. Infographics

Providing infographics that simplify the presentation of complex data and facts and figures is proving to be extremely popular. This content type also lends itself to being embedded in other blogs and websites.


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Hybrids of these ten content types are also very effective and mixing these into mixed formats can provide creative variations that can drive traffic and sharing.

Also don’t forget to share your content on your social media channels whether that be Facebook, Twitter or LinkedIn.

Writing great content is your foundation but you need to market and promote your content.

What content types have worked for you on your website and blog? Look forward to hearing your success stories!

This article was originally published on


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