Digital Creatives need only one type of portfolio — a URL

Digital creatives need only one type of portfolio - a URL

For digital creatives, there really is only one type of portfolio that you should have, and that’s an online one. They are by far the best way to showcase your creativity and/or digital skills and your ability to demonstrate projects in a clear and considered way to future employers.

How do you go about getting an online portfolio if you don’t already have one? Either creating your own online portfolio from scratch, or using a 3rd party portfolio website are the two best ways to go.

1. Build your own site:

If you are a talented digital creative, you might have all the tools you need to build your own site and custom-build it for your specific requirements. This is your big opportunity to showcase your skills and creativity to future employers.

If you are just starting out and lack all the skills to build an entire site, I would encourage you to work with your network and get some assistance from some friends or colleagues who are more technical. It’s a lot of fun working on projects together and will give you some good experience in working together on a project.

2. Use a 3rd party service:

There are countless beautifully designed online templates for creating great portfolios. In my opinion, there is nothing wrong with using these — most are easy to use and are designed with one intention in mind; to showcase your work.

My top 4 online portfolio sites are:

  1. Behance (Worth noting: if you use LinkedIn, you can link your Behance portfolio to your LinkedIn profile.)
  2. Cargo collective
  3. Krop
  4. The Loop

All of these are completely free and designed purely to help showcase creatives’ work.

What should your online portfolio include?

I recommend keeping it clean and simple. Your online portfolio should clearly demonstrate your best creative work and allow employers to quickly get a snapshot of your creativity, digital wizardry and experience.

For each project in your portfolio, I recommend that you list the client, the campaign, the client brief and how you (and your colleagues) achieved the outcome. This demonstrates your thinking and the process taken on each project.

However, you wouldn’t want to bore your client/interviewer with long case studies and conversation about the team. Remember that this is about “you”, so talk about the action that “you” did and the outcome. (More interviewing tips here)

Other essential elements to include are your bio, a link to your résumé and your contact details, including your online social media networks that you use for professional purposes.


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