Select an area of expertise.
Has complete strategic and tactical responsibility for the organisation's database resource. Reporting to the board, has full budget accountability for the ongoing maintenance and development of the organisation's client/customer data.
Charged with online customer acquisition and retention, will have a proven track record of identifying new revenue streams, creating and continually improving monetisation methods on consumer websites along with an understanding of changing consumer dynamics. Experience of developing e-commerce strategy and implement is essential. Alternative title: e-Commerce Manager.
Deploys social media programs and technologies to create innovative and creative campaigns in support of product, brand and marketing initiatives. Possesses the ability to write and understand HTML code. Retains hands-on experience in managing and/or marketing digital properties, including display marketing and search (SEO and SEM) campaigns . Has relevant experience interfacing with and utilising social media tool sets (Facebook, LinkedIn, Twitter among others), mobile applications, blogs and widgets. Minimum of 5 years work experience in an interactive field required.
Responsible for the distribution and placement of advertiser campaigns via online channels including email, banner and search marketing.
Maintains the organisation's marketing database utilising customer service input, returned mail and directories. Develops strategies for data warehousing. May provide administration support to the marketing communications department. High-level statistics or maths-related qualifications are usually a pre-requisite. Typically requires at least four years' experience.
Analyses data on the organisation's existing and potential markets. Provides information that is used to identify and define marketing opportunities for the organisation's products and services. High level statistics or maths-related qualifications are helpful; experience of SPSS or SAS highly valued. Typically requires at least three years' experience. Alternative title: Database Analyst.
Identifies and develops the right measures of behaviour for the website and sets appropriate goals for the business to plan towards. Using large volumes of behavioural data, understands and is able to segment the customer base through their shopping and website behaviour and other factors.
Responsible for managing a company's online optimisation strategy, including link-building, content management, social media and vendor consulting. Additional duties include leading and managing the implementation of all SEO recommendations and acting as the natural search subject matter expert, tying in social marketing and content strategies to social media, blogs, discussion boards and other content initiatives. Typically requires a Bachelor's degree in business or marketing and five or more years of online marketing experience with a minimum of three years managing SEO projects. Expertise with web analytic tools and web technology implementation is necessary, specifically meta-tagging.
Experienced in email marketing on both a tactical and strategic level, an SEM promotes a company's online presence through exploiting the use of search engine optimisation, paid placement and contextual advertising. Will execute search marketing tactics including keyword research, ad copy retention, campaign performance tracking and reporting. May also test keywords, ad text, landing pages and conversion tags. Typically requires a Bachelor's degree in marketing or business and at least 3 years experience working in an online environment.
Responsible for the agency's overall tactical and strategic development, will have strong management experience and excellent communication skills. Viewed as a figurehead in the industry, at a broader level, will develop the agency profile through speaking at industry conferences, sitting on associated specialist boards and networking at corporate events._Possesses ability to maintain the business as well as strategic vision in terms of the agency's direction and offering to its clients. Alternative title: National Director.
Input into the strategic direction of the business, will be a key player in pitching for new business as well as nurturing and building key client relationships. Maintaining hands-on ownership of key accounts, this will incorporate managing more junior members of the team to carry out projects, level of input being at the initial proposal stages, developing insights and delivering final presentations. Typically requires five to seven years' experience. Alternative title: Account Director.
Leads the business development and marketing activities for the company and reports to the chief executive officer. Will possess several distinguishing personality traits including: strong principle-based leadership, emotional intelligence, flexibility, confidence, charisma, creativity and superior interpersonal skills.
Directs the promotion of the marketing or service activities to customers or prospects. Makes forecasts of anticipated sales. Develops and implements methods and procedures for monitoring work activities, such as the preparation of records of expenditure and progress reports to inform management of current status of work activities. Submits reports of sales activity and maintains records. A ten-year marketing background and five years' management experience are preferred; an MBA degree may be required. Alternative titles include: Head of Marketing, Regional Marketing Director, Marketing Communications Director.
Reports directly to the marketing director or general manager and is responsible for all marketing activities including financial accountability. Oversees and supervises marketing staff in the implementation of marketing plans. Typically requires a Bachelor degree and at least seven to eight years in a marketing environment. At least two to three years' management experience will be required.
Plans, develops and directs the marketing efforts for a particular brand or product. Often responsible for co-ordinating the activities of specialists in production, sales, advertising, promotion, research and development, marketing research, purchasing, distribution, package development and finance. Typically requires a Bachelor degree and four years' field experience. Alternative titles include: Marketing General Manager, Senior Marketing Manager, e-Marketing Manager.
Under general supervision, is responsible for the co-ordination of marketing and communication materials and the administration of marketing plans and budgets. Supports general marketing team operation. Typically requires a Bachelor degree and at least two to three years' of marketing experience. Alternative titles include: Marketing Coordinator, Marketing Assistant.
Oversees the development of the brand identity for a particular product, service or even the overall corporate image. Works closely with external brand agencies to identify, through research, the best brand positioning and platform as an accurate reflection of the product or service offering's USPs or, in the case of developing a corporate brand identity, the core values and key messages. Strives to uplift and uphold these across all customer touch points, working across sales, marketing, communications, retail and distribution channels. Also develops brand identity kits and corporate design guidelines. Alternative title: Product Director.
Assumes full control of the marketing mix, encompassing product specification, pricing strategy, distribution or channel management and promotion for an entire product or product line. This begins with product research and development, working in tandem with technically savvy product development specialists on product features and direction, as well as navigating legislative issues and making financial calculations related to top- and bottom-line pricing strategy. Maintains close liaison with sales and channel partners to ensure seamless distribution strategy, as well as constant collaboration with marketing communications specialists/agencies to devise advertising and promotions campaigns. Follows up with detailed comparative analysis and revenue reporting. Alternative title: Product Manager.
Reporting to the brand manager, assists in developing and maintaining product lines including packaging. Manages budgets and analyses sales performance of brand. Prepares proposals for brand development. Typically requires a Bachelor degree and at least three years' experience.
Supports management in the development of a product or product lines. Performs competitor analysis and collects the data needed in order to evaluate the profitability of a product. Assists in ensuring continuous innovation and product improvement, in alignment with consumer needs. Typically requires four to five years' experience. Some technical skills and/or a Bachelor degree may be required. Alternative titles include: Product Executive, Product Coordinator.
Some advertising agencies may omit the group account director level and replace it with a business director. This person will be responsible for the growth of existing accounts, have profit and loss responsibilities and is often the lead person from the agency side who will partner with mid- to senior-level clients on the strategic direction for the brand. Typically will have at least 15 years' experience in the business. Alternative titles include: Business Director, Account Director.
Secures new business and develops existing accounts to maximise revenue and commercial opportunities. Alternative title: Senior Account Manager.
Generally supporting the manager or director in sourcing leads, securing new business and developing existing accounts to maximise revenue and commercial opportunities. Alternative title: Account Executive.
Managing a budget and team, providing consumer, brand and market knowledge using both primary quantitative and qualitative market research as well as secondary data sources. Responsible for planning, driving new ideas and ensuring the proactive delivery of analysis, information and insight on the market. Providing thought leadership in order to anticipate, plan and shape the provision of information that meets business needs. Leading the planning and delivery of strategic insight. Providing leadership coaching and management of a team. Responsible for the big picture and strategic elements of research and insight. Alternative title: Insight Director.
Similar to that of a Consumer Insight Director but having less of a strategic input and more emphasis on implementation. Overseeing day-to-day activities of more junior member of the team. Managing external resources such as research agencies, incorporating writing research-led briefs according to internal objectives, managing budgets on a project basis and ensuring the successful delivery of projects within agreed timeframes. Responsible for adding additional insight in the form of delivering actionable recommendations to the commercial business. Alternative titles include: Insight Manager, Market Research Manager.
Key responsibilities are to support the business by providing prompt and incisive market research information. Will assist more senior members of the team on projects which span the full quantitative/qualitative spectrum. Responsibilities will include taking ownership of smaller studies, understanding internal requirements, managing external research agencies and overseeing the accurate delivery of monthly reports. Entry level to circa two to three years' experience. Will need some hands-on experience of market research, strong attention to detail, proven organisational skills and high levels of numeracy.
Providing strategic direction to operational departments, who are the engine room of the research agency. This usually means managing a large team of staff in departments responsible for fieldwork, coding, data entry, data analysis and processing of research surveys. Liaising with senior research staff and management teams, an Operations/DP Director will normally come from an operational research background with hands-on experience in one or more of these specific areas. Will usually have a strong technical knowledge/background and will have budget responsibilities.
Provides hands-on management of data processing and/or operational staff, sometimes also overseeing coding and data entry teams. Has a strong technical background and hands-on experience of market research specific software (e.g. Quantime, SPSS, etc). Although focusing on management of staff and projects, will often get involved in complex/problematic research studies and troubleshooting. Will usually have progressed through the data processing/operations route and_for DP will have a degree in Computing/Maths/IT. Typically has five to seven years' experience.
Responsible for processing/programming (data entry/coding) of research survey data using market research specific software (e.g. Quantime, SPSS etc). Liaises with researchers to ensure that the data matches the analysis requirements provided by the researcher/client, is accurate and translates into valuable insight. A highly numerate/technical individual, usually with a degree in Computing/Maths/IT. Usually a graduate entry role, but some research experience, during a degree or placement year, is advantageous.
Plans, directs or co-ordinates the operations of an agency or organisation. Duties and responsibilities include formulating policies, managing daily operations and planning the use of materials and human resources; however these tend to be too diverse and general in nature to be classified in any one functional area of management or administration – such as personnel, procurement or administrative services. Includes owners and managers who head up smaller operations, whose duties are primarily managerial.
Plays an instrumental role in developing and building the company's brand, through specific product lines. Oversees the analysis and interpretation of consumer and competitive research as they develop differentiated product/service propositions for priority categories. Will manage the development of marketing plans and budgets that deliver priority categories' business objectives. Typically requires a four to five year background in marketing and five to seven years' business/management experience.
Responsible for identifying and creating new market opportunities, working in partnership with key content partners to provide consultancy and assistance in developing propositions, marketing plans and increasing and retaining client base.
Responsible for developing and maintaining mutually beneficial marketing partnerships. Liaises with contacts, identifies new partnership opportunities and establishes relationships. Experience in account management is highly valued. Typically requires five years' experience. Alternative titles include: Affinity Marketing Manager, Sponsorship Manager.
Responsible for growing a business through successful product development and trade marketing strategies. Develops marketing solutions using market research, customer segmentation, product and implementation of advertising campaigns. Working closely with the marketing director, takes accountability for public relations strategies, trade events and sponsorships. Should have FMCG experience, management experience and a proven track record in sales development.
Responsible for the implementation and monitoring of budgets relating to purchase of merchandise, primarily for retail outlets. Monitors the sales performance of existing merchandise and submits recommendations for future purchases. Internal distribution of stock to maximise sales and profit whilst maintaining associated costs at minimum.
Determines the demand for products and services offered by the organisation through qualitative and quantitative market research and analysis of sales records. Projects market potential, estimates market penetration and provides predictions of future market conditions. Manages several marketing analysts and/or external research bureaus. Typically requires four to seven years' experience in product support, product planning or consulting. Alternative titles include: Account Manager, Market Research Manager.
Co-ordinates all activities involved in qualitative and quantitative market research and analysis. Gathers results, prepares demand and sales forecasts. Typically requires three years' experience in research, marketing planning or consulting. Alternative titles include: Market Research Coordinator, Market Research Executive.
Will support the analytics director in the day-to-day execution and data collation and interpretation of the various contact strategies. Should possess a sound track record in developing targeted contact strategies, combined with strong business acumen, commitment and results focus. Strong attention to detail and being numbers-oriented is a must. Typically requires at least three to four years in a similar role. Alternative title: Analytics Manager.
Responsible for maximising revenue/sales through the creation of inspirational and creative direct marketing programmes through strategy development, creating direct marketing campaigns, media selection, market segmentation, creating the offer, testing creative/lists and liaison with sales and telemarketing. Should possess a sound track record in developing persuasive and well-targeted direct marketing and e-marketing.
Working directly with the marketing director and/or marketing manager to develop and implement marketing plans and strategies. As well as undertaking direct marketing campaigns including direct mail, press ads, inserts, online and telephone, is also responsible for the monitoring, analysis and evaluation, reporting and communication of results.
Obtains product entry into distributor channel and third-party catalogues and negotiates terms. Drives the channel strategies and programmes that ensure customers have access to products. Responsible for any marketing and promotional packages associated with channels. Trains personnel on needs and objectives of programmes. Channels may include third-party associations, retail, online, direct channels. Alternative titles include: Channel, Partner Account Manager.
Manages all efforts to promote a product or product line via mass media. Provides creative direction. Determines the methods used to communicate product or product line features. Develops budgets to implement advertising plans. Collaborates with specialist advertising agencies and oversees the activities of all groups involved. Typically requires a Bachelor degree and at least five years' experience. Alternative titles include: Sales Promotion Manager, Sales Manager.
Works closely with management, as an administrator on advertising campaigns for print media. Co-ordinates scheduling and promotions to ensure client satisfaction and project completion. Maintains records of expenditure, ensuring adherence to budgets. Typically requires a Bachelor degree and two years' experience. Alternative titles include: Sales Promotion Assistant, Advertising Coordinator.
Aims to increase sales through the development and management of promotion strategies including competitions, advertising, loyalty programmes and events. Supervises promotions staff. Typically requires a Bachelor degree in a related area and five years' field experience. Alternative title: Sponsorship Manager.
Co-ordinates all efforts directed towards promotion of a product or product line. Ensures effective distribution of promotional material. Typically requires a Bachelor degree and at least three years' marketing experience. Alternative title: Promotions Coordinator.
Develops strategies to retain and grow loyalty of existing customers. Typically focused on segmentation and direct marketing campaigns. Identifies key customers and implements strategies to maintain and improve existing relationships. Requires five to seven years' experience in CRM or related fields.
Responsible for data quality management and knowledge generation for the purpose of marketing campaign development and measurement, encompassing data entry standards, user access and database security measures. As part of the role, conducts regular data accuracy reviews and develops the required supporting enhancement strategies. Leveraging this data, will be able to accurately identify customer behaviour and make informed recommendations with regard to marketing campaign development. Typically requires five to seven years' experience. Alternative title: CRM Specialist, CRM Manager.
Core responsibilities are similar to that of an analyst i.e. undertaking marketing and operational process analysis according to business requirements with a view to increase ROI. Additional responsibilities include interrogating the data with more rigour and delivering powerful insights as well as looking at the big picture and making proactive recommendations to the benefit of the business. Depending on the size of team, will oversee the day-to-day workload of more junior members of the team. Alternative titles include: Senior Data Analyst, Senior Research Analyst, Senior Business Analyst, Senior Market Analyst.
Numerically literate, strong mathematical and/or econometrics background will be a definite plus. The role requires the person to set up parameters and scope of the project that will ultimately deliver on the ROI for their clients. Will have one to two years' experience in an analytics role within a CRM agency, financial, airline or possibly the interactive industry.
Leads and directs group account directors within a public relations agency. Potentially responsible for generating revenue, growing client base and leading strategy and direction with the firm. Requires at least 12 years' industry experience. Alternative titles include: Chief Executive Officer (CEO), PR General Manager.
Overall responsibility for the account management department, directing key agency client(s) in a hands-on manner. Sets strategic direction and is very active in executive-level client contact and PR agency new business efforts. Selects and appoints specialists to account groups, and may conceive and execute special PR services for specific clients. Conducts meetings with PR agency personnel to outline and initiate new PR policies or procedures. Typically requires at least 12 years' public relations agency experience.
Leads and directs account services staff within a public relations agency. Responsible for generating revenue, growing client base and establishing direction within the firm. Generally reports to the agency partner. Requires at least ten years' industry experience. Alternative title:PR Group Account Director.
Leads and directs account services staff within a public relations agency. Responsible for strategic advice, generating revenue, growing client base, managing client relationships at a senior level and establishing direction within the firm. Generally reports to the agency partner or group account director. Typically requires a Bachelor degree with at least seven years' field experience. Alternative titles include: PR Account Director, Principal Consultant, Senior Account Director.
Manages client relationships and helps to develop public relations strategies for clients. Performs many of the functions of the account executive, but with stronger work experience within each function.May supervise multiple teams of account executives and coordinators. Requires excellent communication, project management, customer service, organisational and leadership skills. Alternative titles include: PR Account Manager, Senior Account Manager, Senior Consultant.
Works with clients to develop public relations strategies and manages day-to-day activities necessary to ensure completion of communications initiatives. Duties include writing press releases and other promotional materials, pitching stories to the media, fielding media calls and monitoring press coverage; also planning special events, such as analyst tours, press conferences and media briefings. Requires excellent written and verbal communication skills. Journalism background a plus. Alternative titles include: Account Associate, Consultant, Senior Account Executive.
Develops, manages and directs public relations and corporate communications activities within an organisation. As a member of senior management, works with top executives to create a public relations strategy and supervises PR staff. Develops relationships with senior media contacts and may serve as chief spokesperson for the firm. Also oversees development of internal and external publications, including annual reports, press releases, financial announcements, executive speeches and corporate newsletters. Requires at least seven years' public relations experience and excellent written and verbal communications skills. Journalism and/or agency background is an advantage. Alternative title: Communications Director.
Manages, oversees and implements strategies that enhance an organisation's public image. Establishing relationships with members of the media, pitching stories to publications and monitoring media coverage, identifying key messages and communicating them to potential alliance partners and investors; also oversees the production of internal and external materials such as annual reports, brochures, press releases, web copy, newsletters and executive presentations. Requires excellent written and verbal communication skills. Journalism and/or agency background a plus. Typically requires a Bachelor degree in communications or marketing and five years' experience. Alternative titles include: Communications Officer, Corporate PR Consultant.
Works with the corporate communications manager to provide the company with internal and external communications advice. This includes: writing internal and external communications plans, writing and producing strategic communications materials (e.g. team briefs, managers' communications packs, internal presentations, press releases), writing articles for internal magazines, weekly news emails, the Intranet, and communications planning. It also involves ensuring the company's brand has a strong internal presence and external profile. Typically requires two to five years' experience as a communications professional. Alternative titles include: Communications Assistant, Corporate Communications Officer.
Manages the organisation's marketing communications efforts, including the development of corporate advertising programmes. Advises management on marketing and advertising matters. Responsible for writing and developing corporate communications both internally and externally. Duties may include speech writing, staff media training, liaison with relevant journalists and management of public relations agencies. Often responsible for management of events, writing of annual reports and all corporate communications material. Typically requires a Bachelor degree in a related field and five or more years' experience with management/supervisory skills. Alternative titles include: Communications/PR Manager, Marcoms Manager.
Responsible for supporting the marketing-related communications needs of designated business groups and departments. Advises businesses in developing and executing communications programmes including product advertising, events management, public relations and internal and external corporate communications. Typically requires a Bachelor degree in a related field and at least two to three years' experience. Alternative titles include: Marketing Communications Co-ordinator, Marketing Communications Assistant.
Develops, manages and directs public affairs and corporate communications activities within an organisation. As a member of senior management, works with a company's top executives to create a public affairs strategy and supervises staff to ensure implementation of initiatives. Develops relationships with senior media contacts and may serve as chief spokesperson for the firm. Oversees development of external publications including annual reports, press releases, financial announcements, executive speeches and corporate newsletters. Also responsible for crisis and issues management and plays a senior role in reacting to external public affairs that affect the organisation's profile. Requires at least seven years' public affairs experience and excellent written and verbal communications skills. Journalism and/or agency background an advantage.
Manages, oversees and implements strategies to enhance an organisation's public image. Duties include establishing relationships with members of the media, pitching stories to publications and monitoring media coverage, identifying key messages and communicating them to potential alliance partners and investors and overseeing production of external materials such as annual reports, brochures, press releases, web copy, newsletters and executive presentations. Requires excellent written and verbal communication skills. Journalism and/or agency background a plus. Typically requires a Bachelor degree in communications or marketing and five years' experience. Alternative title: Press Relations Manager.
Responsible for communicating key messages to defined target audiences to establish goodwill and understanding between an organisation and its public. This is proactively achieved by generating third party endorsement, often through media relations, including broadcast, print and new media.
Manages and oversees public affairs and corporate communications activities within an organisation. Develops relationships with media contacts. Oversees external publications including annual reports, press releases, financial announcements, and corporate newsletters. Also manages crisis and issues management. Requires at least five years' public affairs experience and excellent written and verbal communications skills. Journalism and/or agency background is an advantage.
Responsible for public affairs and corporate communications activities within an organisation, implementing strategy from a more senior public affairs colleague. Generally has greater exposure to related administration tasks than more senior colleagues in the same department. Develops relationships with media contacts. Usually the role includes input into external publications, including annual reports, press releases, financial announcements and corporate newsletters.
Manages the organisation's corporate media relationships including development of media relations policy. Advises management on media matters. Requires exceptional writing skills and strong media contacts. Typically requires a Bachelor degree and at least seven years' experience in corporate communications and client relations, including more than one year of supervisory experience. Alternative titles include: Press Officer, Media Officer.
Manages, organises and oversees events and/or functions, conferences and promotional events from end to end. Responsible for the development of event strategy that delivers business objectives. Duties may include creative input, sourcing and managing external service providers, sourcing venues, guest speakers and entertainment, organising agendas, guest and invitee lists and invitations. Strong project management skills and the ability to work within budgetary constraints are needed.
Provides public relations support for account services team, including writing and proofreading promotional materials, conducting research and assisting with media outreach. Often maintains media database, developing and tracking editorial calendars. Requires strong written and verbal communication skills and attention to detail. Alternative title: Account Coordinator
Responsible for leading the development of creative materials, to support the overall creative function. Oversees all phases of the creative process, internal resource management, working with senior staff to develop recommendations for creative services, studio set-up and staffing, managing budgets for all projects and sourcing and managing all agency, freelance and vendor relationships. This position typically requires at least eight years' experience in the creative industry.
Has overall responsibility and accountability for the management of the total creative function for a fully staffed office or division of a national agency. Participates in setting the agency creative goals and policy-making decisions. Establishes the 'creative tone' and pace of the agency. Is a top-level client contact. Alternative title: Senior Creative Director.
The creative head of a design studio, advertising agency or in-house design department, who has final creative authority. Key responsibilities can include the development of graphic design, advertising and communication. Will have a strong design or copywriting background and experience in managing a team. Should possess at least eight years' experience and advanced leadership, communication and project management skills. Alternative titles include: Creative Group Head, Design Director.
Responsible for the preparation of advertising, branding and marketing concepts and the production of collateral materials. In a large advertising agency, works on projects with a team of copywriters and art directors; in a smaller agency setting, may be responsible for the copywriting and creation of artistic concepts. In a design agency, the key responsibilities can include brand concept development and team management. Financial responsibility and client liaison may be required. Should possess at least seven years' industry experience, strong project management skills and the ability to direct a creative team. Alternative title: Design Director.
This role is more common in larger agencies where there is the requirement to split a creative director's workload. Handling the allocating of briefs and management of teams throughout the creative department, as well as interacting with the production, client service and planning teams, to ensure the conceptualising and execution of work meets the client's brief and creative expectations. Ideally will have at least seven years' experience in a number of agencies.
Required to support the senior creative director, adding creative skills and studio management expertise. Should possess hands-on skills, and also be able to bring a commercial sense and understanding of how to meet the needs of the client. Requires confidence to manage a studio, allocate briefs and provide direction to junior designers. Confident in presentations and attending client briefings.
A design director is the creative head of either a design studio, advertising agency or in-house design department and has final creative authority. Key responsibilities include: the development of graphic design, advertising and communication materials. Will have a strong design or copywriting background. Management, leadership and communication skills are essential for the delegation of briefs and the ongoing appraisal of creative work in progress. Ideally will have at least eight years' of experience from a number of agencies/design companies.
Responsible for the long- and short-term goals of the design department; directing the production or design process through the supervision of assigned staff; co-ordinating scheduling needs between editorial, marketing and production/design departments; resolving conflicts and providing guidance on priorities. Ongoing evaluation of new technologies; training of staff in use of new technologies. Negotiation with authors and suppliers as needed. Ideally will have at least six years' experience from a number of agencies/design companies.
The most senior copywriter/art director in the agency. Typically someone who is of group head level or above, has a solid folio and is a good craftsman. Responsible for developing advertising campaigns, from concept to development, with the added responsibility of overseeing all copy/art-related matters; may be expected to train or mentor all other copywriters or art directors in the agency. Alternative titles include: Group Head of Art, Head of Art, Head of Copy.
Responsible for the visual creation of advertising campaigns, including print, TV and collateral material. Establishes the conceptual and stylistic direction for client projects and orchestrates the work of production artists, photographers, illustrators, pre-press technicians, printers and anyone else who is involved in the development of a project. Generally selects suppliers and has final creative authority if there isn't a creative director on staff. At least six years' experience qualifies this individual as 'senior'. Alternative title: Junior Creative Director.
An entry-level role within the creative section of an agency. Usually teamed with a writer of similar level, or mentored by a senior member of the creative department, will work on developing the visual aspects of a promotional campaign. Such work can include executions for print, press and broadcast media. Art directors can expect to be considered junior for the first two years of their career, where their work will be closely monitored and signed-off by a head of art or creative director.
Has at least six years' experience in this field and takes the main responsibiltiy for large key projects and clients. Oversees and manages the work of the mid-weight and junior copywriters. Develops concepts and writes copy across a broad range of projects, from campaigns through to advertising and marketing collateral. May also develop copy for internal and external promotional materials within a corporation.
Develops concepts and writes copy across a broad range of projects, from advertising campaigns through to advertising and marketing collateral. May also develop copy for internal and external promotional materials within a corporation. At least six years' experience qualifies copywriters as 'senior'.
An entry-level role within the agency environment. Develops concepts and writes copy across a broad range of projects; however, would be closely overseen by a more senior level copywriter. All copy created by this person would be forwarded via the head of copy for approval before sending to the client.
Directs production programmes within an advertising agency or design firm. Duties include those listed for production manager but with stronger work experience within each function. Manages staff and systems of production departments, oversees information and cost management, and develops, maintains and enables standards, processes and policies consistent with the company's interests. Requires advanced, broad-scope technical and industry knowledge, at least ten years' production management experience and exceptional communications and managerial skills. Alternative title: Senior Production Manager.
Manages production of a variety of projects. Duties include project planning, workflow management, vendor negotiations, print buying, cost control, quality control, logistical co-ordination and press checks. Often supervises traffic coordinators and print buyers; may manage small design studio. Requires familiarity with design applications and should have project management experience. Alternative titles include: Studio Production Manager, Project Manager.
Acts as liaison between internal departments and outside vendors, including printers and designers, in order to co-ordinate the production of a wide range of projects. Develops project schedules and timeframes. Responsible for prioritising assignments and ensuring deadlines are met. Typically requires two years' experience. Alternative titles include: Traffic Coordinator, Studio Coordinator.
Responsible for overseeing the studio and heading up design and production, ensuring the smooth running of projects. High level experience of seeing projects from concept stages through to completion – prioritising, scheduling and allocating. Able to manage a studio with various teams and multiple projects, ensuring timely delivery. Maintains strong relationships both internally and externally with suppliers including printers and freelance resources. Highly organised and able to work effectively under the pressurised environment that is a busy studio. Ability to look at the financial aspect as a whole, how best to manage a studio in the most cost- effective way and continually ensure all the elements of the projects are kept within the specified budget. General management of studio staff which includes the day-to-day running, recruitment, appraisals, support, guidance and development of the team. Alternative title: Design Director.
Responsible for the general management of studio production staff. Duties include reviewing schedules and keeping studio job board current, establishing internal project goals, assigning projects, resourcing staff, ensuring smooth workflow, writing and distributing detailed project schedules, overseeing quality control and co-ordinating release of projects as necessary. May work in a corporation and manage the hiring of design firms and the use of their design services. Alternative titles include: Design Manager, Design Team Leader, Graphics
Responsible for design solutions from concept to completion. In some firms, a senior graphic designer directs the work of one or more junior graphic designers, who generate comps and create layouts and final art. In some cases, senior graphic designers do not manage staff, but are designated 'senior' because of their authority in design decision-making. Typically requires five to seven years' design experience. Alternative title: Senior Designer.
Responsible for the design of graphic applications such as collateral material, environmental graphics, books and magazines, corporate identity and branding, film titling and multimedia interfaces, from concept to completion. Typically requires three to five years' design experience. Alternative titles include: Graphic Designer, Designer.
A designer who has been out of college/university for less than two years. Responsible for supporting more senior graphic designers in the production of marketing collateral, environmental graphics, books and magazines, corporate identity and branding, film titling and multimedia interfaces. Alternative titles include: Junior Designer, Design Assistant
Under design supervision, responsible for developing design concepts from creative leads. Must demonstrate a good level of design experience and knowledge with proven skills to evolve ideas using desktop publishing applications, e.g. Photoshop, QuarkXPress, InDesign, Illustrator and Acrobat. Typically requires a design qualification with specialised training in desktop publishing software and three to five years' experience.
Responsible for producing computer-generated artwork for design projects. Imports graphic images and integrates with text. Requires knowledge and/or training of desktop publishing applications (e.g. Photoshop, QuarkXPress, InDesign, Illustrator, Acrobat). Typically requires five to seven years' desktop publishing experience. Alternative titles include: Senior Artworker, Senior Mac Operator, Senior Desktop Publisher
Under general supervision, is responsible for producing computer-generated artwork for design projects. Imports graphic images and integrates with text. Requires knowledge and/or training of desktop publishing applications (e.g. Photoshop, QuarkXPress, InDesign, Illustrator, Acrobat). Operates digital scanner and edits graphic images. Typically requires a college education or equivalent with specialised training in desktop publishing software and three to five years' experience. Alternative titles include: Mid-weight Artworker, Mid-weight Mac Operator, Mid-weight Desktop Publisher.
Under general supervision, is responsible for producing computer-generated artwork for design projects. Imports graphic images and integrates with text. Requires knowledge and/or training of desktop publishing applications (e.g. Photoshop, QuarkXPress, InDesign, Illustrator, Acrobat). May operate digital scanner and edit graphic images. Typically requires a college education or equivalent with specialised training in desktop publishing software. Usually less than three years' experience. Alternative titles include: Junior Artworker, Junior Mac Operator, Junior Desktop Publisher.
With traditional pre-press experience; will troubleshoot digital file output problems and is knowledgeable about Mac/PC conversion issues. Must have proven ability to create high-quality colour separations from RGB files, understand dot gain, Pantone-to-process conversion, trapping, unusual screening and separation methods and RIP issues. Knowledge of various types of imposition software, experience in pre-press systems analysis and in the recommending of upgrades and replacements is vital.
Must show a high level of skill in the layout of text, utilising kerning, tracking, leading, spacing, styles, etc. Although not always included in the conceptualisation of a design piece, will be expected to contribute to the final piece by adding quality and sophistication in the setting and layout of type.
The role of an illustrator is to accurately convey a message or idea through their recognisable, known 'signature style' that is totally consistent and predictable.
Responsible for assisting art directors in sourcing images, developing visuals, mock-ups and storyboards for presentations, creating logo and visual masters. May also be expected to do some simple image retouching. Typically requires excellent skills in digital and hand-drawn illustrations, Photoshop and QuarkXPress.
In conjunction with creative/traffic and production, works to source, negotiate, cost and schedule the print requirements for reproduction of any advertising or internal communications (be it tube cards, business cards, posters, stationery, mailings, viral emails etc.). Liaison with printers, suppliers, reps and art buying are a key element to the role, ensuring artwork progresses to reproduction on specification and on time. In some cases, works with database organisations when distributing direct mail.
Oversees the efficient flow of work from account services to creative and production departments. Duties include creating project schedules, maintaining job files, tracking and monitoring progress, routing projects and conducting traffic meetings. May oversee traffic coordinators. Excellent organisational skills, ability to multi-task, eye for detail and previous traffic experience required.
Coordinates scheduling, processing and trafficking of advertising and other creative projects. Serves as a liaison between clients, outside vendors and agency departments, to co-ordinate efficient and timely creative project processing. Responsible for creating project schedules and job estimates, maintaining records of action and workflow on projects, and routing projects for approval.
Must have an understanding of client product demands. Can storyboard and present concepts and visuals for presentation outlines at client director level. Ability to produce complex presentations, combining audio and visual elements using a wide range of software. Will have a good understanding of marketing strategy and design integration.
Able to accurately set copy across a wide range of document types including: posters, forms, flyers, bulletins, reports, magazines, etc. from either digital, typed or handwritten draft copy. Not being involved in the design process, they will be expected to enhance the finished design by handling and controlling the type with kerning, tracking, leading, spacing, styles, etc.
Alters and enhances photographic and digital images to their optimum quality. Knowledge will include scanning procedures and colour correction techniques. Creative flair may be required to visualise images according to variations in lighting effects, textures, shadows, and in creating backgrounds, text effects montages, etc. As well as having extensive knowledge of Photoshop and Illustrator, retouchers are often familiar with at least one 3D imaging software package.
Responsible for the proofreading, reviewing and editing for accurate use of grammar and content. Corrects any grammatical, typographical or compositional errors in original copy. May require some form of communications or journalism qualification and two to four years' experience in the field or in a related area. Has knowledge of standard concepts, practice and procedures within a particular field or industry. Should be familiar with the use of proofreading and mark-up alphabet. Relies on broad experience and judgement to plan and accomplish goals. Performs a variety of tasks. Works under general supervision; typically reports to a supervisor or manager.
Responsible for managing the digital business, playing a lead role in defining digital proposition and services, the generation of new business and ensuring through the digital project team that client work is delivered to schedule and budget. In this role, also ensures that the agency stays at the leading edge of digital developments, has the resources and infrastructure to deliver quality solutions and guides the company's growth and direction.
Will be responsible for the company's creative output; will be a good communicator, and a strong and dynamic leader. Will have a broad skill set including branding, digital and strategy, and be an effective team builder, used to managing international projects. Capable of bringing disparate views together at a senior level, creating consensus and consistency around new ideas and initiatives, building confidence in the outcome, to create successful digital concepts across all platforms and devices. Alternative titles include: Interactive Creative Director, Digital Creative Director.
Establishes the look-and-feel of new media projects. Creates interface concepts, original graphics and icons for use on new media projects and websites. Implements web design parameters, style guides and visual standards. Produces graphic material for use in advertising and promotion of online services and products. Requires a Bachelor degree with at least six years' experience in the field. Alternative titles include: Interactive Art Director, Web Art Director.
Designs Internet and Intranet sites and other new media projects that accurately reflect an organisation's goals, objectives and identity. Provides strategic direction and concept development for online projects, including web graphics and banner ads, from concept to implementation, using design software and authoring tools such as Illustrator, Photoshop, Flash, Director, a WYSIWYG editor and ImageReady. Responsible for overall look and feel of websites. A traditional design background is preferred, with at least five years' industry experience. Alternative title: Senior Web Designer.
A creative and production position; creates visual design, including visual concept, interface, typography, logo and icon design for web applications. Stays up-to-date on current design tools in the web environment. An understanding of Internet design issues (browser usability, cross-platform compatibility, colour and quick loading of images, etc.) is required. Expert in design software, HTML and other web-based design tools. May require a Bachelor degree in a related area and four to six years' experience in the field or in a related area. Alternative titles include: Web Designer, Designer.
Produces graphic sketches, designs and copy layouts for online content. Determines size and arrangement of illustrative material and copy, selects style and size of type, and creates designs based upon available space, knowledge of layout principles and aesthetic design concepts. May have a creative degree or its equivalent and up to two years' industry experience. Alternative title: Junior Web Designer.
Will need a strong on-line portfolio and have web skills covering Photoshop, Illustrator, and specifically Flash (knowledge of Actionscript would also be useful). Must be conceptual and have a range of design work that shows Flash banner examples, including skyscrapers, peels and animation. Creativity is hugely important. Alternative title: Motion Designer.
Working under direction and from scamps produced by art directors and creatives, will produce visuals and product dummies using digital media to create client presentations of advertisements, posters, direct mail pieces, etc. The ability to create realistic visuals using scanned images, textures and type effects is essential.
The role will involve hands-on design of graphic user interfaces and production of actual graphic assets for a range of digital projects. Helps with the establishment of the strategic direction of screen graphics and the digital content visualisation. The key elements of the role are to generate graphic design solutions such as screen layouts, fonts, widgets, icons, animations, and visual entities.
The role involves the management of information and employment of informational tools. Focuses on bringing principles of design and architecture to the digital landscape. Creates deliverables like site maps, flow diagrams and screen-level design prototypes to represent the structure of a website or interactive application. Structures information (knowledge or data) for purpose, according to its context in user interactions or larger databases; organising and labelling websites, Intranets, online communities and software to support usability and 'findability'.
Responsible for the technical management of agency team and client projects, working alongside project managers, marketing and creative teams to plan, implement and deliver all technical deliverables for one or more clients. Projects range from technical system/application design and consulting, to implementing online applications and building CRM and content management systems. Will be a technologist with strong project management skills who strives to be at the forefront of new technologies and practices such that they are able to provide technical leadership and expertise to the technical team, clients and project teams. Should be capable of supporting and mentoring web developers as well as providing development support where required. Will partner with Marketing and Creative teams to develop initial concept for client projects and define project scope, budgets and timelines as well as to ensure quality and timely development and delivery.
Leads the development of business strategy that enables innovative solutions across new business pitches, development of existing accounts and delivery of digital campaigns. Will have strong analytical skills with significant experience of research methodologies, consumer trends and audience behaviour, competitor analysis, development of brand, product and communications strategies (BTL and ATL) along with an interest and understanding of emerging trends and digital channels.
Manages a team of developers, to create the technical specifications for the site. Plans and reviews the navigational user interface design, site architecture for new website products and features. Troubleshoots, tests and oversees the launch of new websites, products or infrastructure projects. Has knowledge of a variety of concepts, practices and procedures within a particular field (i.e. HTML, JAVA, Mac, UNIX and Windows platforms). May have a Bachelor degree or equivalent. Has at least five years' experience in the field or in a related area. Alternative titles include: Development Director, Project Director.
Will be used to setting and managing expectations, managing change and providing the highest levels of client service, with the lightest touch. Can explain highly technical issues to the non-technical and be fully understood; implementation focused as well as solutions focused. Can work with teams and clients to fully understand their needs and, being expert in the field, proactively sell interactive solutions. Has the ability to drive additional revenue, a minimum of eight years' experience in project-managing medium and large complex, interactive projects and a track record of delivering on time and on budget.
Passionate about delivering exceptional user experiences, has headed up a usability team with significant understanding of user centred design methods, user interaction design and information architecture. Will also have a track record of using customer-centric techniques and tools such as defining the customer journey, card sorting, walk-throughs, evaluations, user discovery, needs analysis, user observation, workflow analysis, pattern and behaviour specification, persona creation, interviews, think out-loud sessions. Has good communication skills and significant understanding of digital technologies; has worked with strategy, development and creative teams to create functional websites that deliver on business objectives.
Will generally manage a team of professionals with skills ranging from market research through to web development and design. Taking on the role of domain lead for the user-experience team, will be responsible for ensuring that capabilities match the needs of the business. Will provide oversight and leadership of the user-experience team in day-to-day management of staff, working with project leadership. Alternative title: Usability Manager.
Oversees the overall cost of production (i.e. profit and loss) for an assigned project. Directs and facilitates the overall technical content and other related content issues. Supervises front-end design, production and content management teams. Creates and manages site enhancement and merchandise launch schedules. May be expected to have advanced qualifications in a related area and at least eight years' experience in the field.
Responsible for scoping projects, communicating with creative and development teams, and managing these projects from inception through to completion. Is likely to be managing a team across design development and content management. May be expected to have advanced qualifications in a related area and at least five years' experience in the field.
Facilitates the technical and content objectives for assigned programmes. Responsible for scoping projects, communicating with idea originators and the development team, and managing these projects from inception through to completion. Requires at least three years' experience in the field.
Good at finding engaging ways to present information, generate ideas that drive visitors and/or revenue on the website. With excellent organisational skills and an ability to prioritise several tasks at a time, will have a significant understanding of online writing issues, such as brevity, house style, content structure and organisation along with an excellent grasp of English grammar, punctuation and spelling.
Background will involve having worked within digital agency environments and being responsible for briefing creative, design and production teams, successfully managing project budgets and timelines, managing client expectations, developing key client relationships and working on integrated campaigns.
Plans, organises and executes new media projects. Responsible for ensuring that projects are on time and within budget. Strong interpersonal skills and eye for detail are essential, as is the ability to communicate effectively with technical and creative teams. Alternative titles include: Producer, Project Leader.
Is responsible for a large section of an online portal. Examples of channels could include: Sport, News, Lifestyle or Celebrity. Overseeing a team of channel editors, role involves a large amount of strategic planning, day-to-day line management and working with designers and analysts to define the look and feel of the channel. Also has overall responsibility for ensuring all targets are met and all corporate partners are satisfied; typically, reports to a head of content (publishing). Alternative title: Channel Producer (Editorial).
Is responsible for the content of a particular subject/specialist area within a Channel of an online portal. This role involves writing, commissioning, editing and formatting content as well as overseeing the layout of the channel. Will also be responsible for ideas on how to promote the channel on the portal's homepage. Day-to -day duties include managing relationships with corporate partners and advertisers. This position is hugely target driven as all aspects of the user journey are closely monitored. Channels on a portal could include: News, Lifestyle, Sport and Celebrity. The Content Producer will report to a Content/Channel Manager or Senior Editor.
Involved in the complete management of Web services to the client. This includes all brand websites, campaign micro sites and Intranet sites. Will have at least four years' experience in a commercial web development environment and one to two years' in web project management and production management. Must be able to meet deadlines and produce high quality work quickly; needs good oral and written skills, must be well organised and a diligent team player. Will have a good understanding of web technologies and a strong grasp of scheduling work and resources. Alternative title: Production Coordinator.
To be responsible for working with the creative teams and implementing their designs. Will organise a project team and have excellent hands-on skills in Flash MX, Action Script 1.0 and 2.0, 3.0. Will be responsible for the delivery of technical projects to the quality level, timescales and budget agreed with the Project Manager. Involved with the day-to-day leadership of a technical project, managing multiple workstreams and levels of colleagues, ensuring that testing is carried out in a rigorous fashion resulting in production of high-quality deliverables. Alternative titles include: Senior Flash Actionscripter, Senior Flash Programmer, Senior Flash Developer.
Will have worked within the agency arena for some time. Recognised by senior management as the key point of contact, and accountable for all financial and personnel issues on specific client accounts. Will lead, inspire and manage an account team to deliver an efficient and effective service to clients, exceeding key performance goals in respect of client satisfaction, business development, profitability and staff performance, whilst demonstrating the ability to combat challenging situations in terms of client relationships and market trends. As leader and problem solver, a 'can do' attitude, strong work ethic and passion for web and interactive marketing will motivate clients and colleagues alike. Alternative titles include: Head Account Manager, Group Account Director.
The role is to ensure the execution of every project relating to the client's business is brought to a successful completion (i.e. to keep all of the client's plates spinning, never allowing one to fall). A managing/technical role that requires experience of some or all of the following: E-mail marketing, Newsletters, Website build and deployment, Search, Online Advertising. Alternative title: Senior Account Manager.
The main role will be to work alongside a senior account manager and to help and advise in the smooth delivery of client projects. Will have two years' account management experience preferably in an agency and help define all tasks throughout the life cycle of a project, help with all day-to-day contact with clients on live projects and be responsible for informing clients as to the status of their projects. Will have a good knowledge of multimedia and current technologies as well as excellent communication skills. Alternative title: Account Coordinator.
The primary function is to write, edit, manage and source content for websites with input into the design and strategic direction of the site. Responsible for maintaining the editorial voice and will be the spokesperson for the site. Editors are often subject specialists.
With a deep understanding of the market place, will have an excellent understanding of online audiences and their behaviour along with a natural ability to analyse and make sense of huge amounts of data. The role is be to assess key dynamics of how audiences engage along with dynamics of the broader online markets and deliver customer insights that enable development of communications strategies that cunningly plan innovative solutions around commercial objectives. Alternative title: Strategist.
Responsible for building and maintaining new and existing client relationships and will serve as the top-level contact for all project and account-related matters, setting strategic direction. Will oversee all aspects of project delivery, including: project management, client satisfaction and an account's overall financial performance. Must be able to identify sales opportunities with existing clients, and may be asked to participate in new business development efforts. Will typically have at least seven years' experience in a design or advertising agency. Alternative titles include: Business Director, Client Manager.
Responsible for all agency services provided to a group of the agency's clients (local or regional). An executive-level position, requiring top-level client contact. Responsible for the growth of the business; has some profit and loss responsibilities and is often the lead person from the agency side who will partner with the client on the strategic direction for the brand. Most group account directors are able to identify sales opportunities with existing and new clients, and participate in new business development efforts. Typically requires at least ten years' in the industry. Alternative title: Business Director.
Builds and maintains new and existing client relationships and serves as the senior contact for all project- and account-related matters. Requires the ability to set the strategic direction for client engagements and projects, maintaining project vision while possessing a deep understanding of project details, and identifying and planning ideal solutions to meet clients' business needs. Must be able to identify sales opportunities with existing clients and participate in new business development efforts. Will typically have at least seven years' experience in an advertising agency.
Manages client relationships within the company or agency and is involved in delivering presentation and pitches to potential clients. Is the day-to-day lead person on an account and will generally be the first point of contact for the client. Performs many of the duties listed for the account manager but with stronger strategic direction. Often highly experienced in one or two industries and will supervise account managers. Will have at least five to six years' experience. Alternative titles include: Business Development Director, Commercial Director.
Responsible for identifying, evaluating and managing new business opportunities and marketing initiatives. Establishes relationships with potential clients and connects new clients with the appropriate account management team. Leads, and is part of, the pitching process. Typically requires a Bachelor degree in business/marketing, accounting or finance and will most likely have been in account management in past roles, with at least five to seven years' agency experience.
Responsible for developing, closing and managing existing account business opportunities, achieving assigned revenue and sales targets and developing excellent relationships with clients, working closely with the client service director/account director on the account. Ensures that all design projects and creative developments are completed on budget and within the assigned timeline; holds overall responsibility for project management. Also involved in some strategic input and will have more in-depth training in branding from this stage in their career. Other duties include developing proposals, negotiating and closing contracts. Will have at least four to five years' experience.
Has ultimate responsibility for project implementation across a portfolio of accounts, and reviews and supports the work of account executives as the key person in charge of budgets and administration. Deals with all aspects of a communication/design project, delivering creative briefs to the studio and concepts to the client. Will also develop a network of industry contacts and suppliers in order to deliver projects consistently, in line with budgets and timelines. This position is usually attained after at least three years' experience as an account executive. Alternative title: Commercial Manager.
Maintains relationships and favourable contacts with current and potential advertising accounts. Targets and develops potential advertising relationships, in order to acquire new accounts. May require a Bachelor degree and at least two years' experience in the field. Relies on extensive experience and judgement to plan and accomplish goals.
Serves as an additional day-to-day liaison for the clients and support to the account manager and account director, to ensure successful and timely completion of projects. An entry-level position that requires the person to handle everything from contact reports, budget reconciliation and competitive reviews under the supervision of an experienced account manager. Typically requires a Bachelor degree in marketing, arts, humanities or a general degree and has one year's experience. Alternative titles include: Account Coordinator, Business Development Executive.
Responsible for internal communication and ensuring that the work is delivered on time, within budget and according to the internal schedules agreed by both the creative and account servicing/consulting teams. This tends to be an internally focused role.
Reports into the senior project manager and is primarily responsible for the efficient scoping, management and delivery of assigned projects. Is part of a project management team, supported and managed by a project team manager (PTM). This team is responsible for projects for a specific set of clients.
Will either support the senior executive/manager or report directly to the director. The role will be similar to a senior project executive, with possibly more guidance from seniors. This person will be required to handle the entire internal management and contact reports (if and when they meet their clients). This is an entry-level position with the person having at least one year's experience.
Responsible for the agency's entire strategic account planning function, procedure and systems, applying consumer insights to the overall branding/communication platform. Would be heavily involved in the strategic direction of new business/creative pitches. This person will work very closely with the executive creative director or creative director and his/her team, together with the account management team, to ensure that the brand is on strategy. Will also be responsible for the integrity of all creative briefs that are written by the account management team. This is typically an executive management position. Relationships are made at the client level. Typically requires at least ten to 12 years' experience. Alternative titles include: Director of Strategy, Head of Consulting, Account Planning Director.
This is an entry/mid level position in the planning department. Will use research data (quantitative and qualitative) to identify the ideal audience and optimum method of communication, and ensure that campaigns receive input from potential customers and are accurately focused. Will distil data and knowledge to a core proposition that provides a springboard for the creative team to produce advertising ideas which solve defined business problems. An integral part of the agency, working closely with creatives, account handlers and clients to ensure that an understanding of consumer attitudes is brought to bear at every stage of an advertising campaign. This person will have at least three to four years' planning experience. Alternative titles include: Account Planner, Planning Manager, Account Planning Manager.
Leads a team of media professionals in formulating, driving and providing solutions that will encompass all forms of media, in order to best get the communication/brand message across. New business development and top-level client contact is necessary. Must be familiar with media tools and be able to decipher and formulate media communication strategies from existing and acquired data, based on consumer habits/insights. Will also be involved in training and mentoring of the younger members of the team and grooming the next level of media directors. This is generally a management position and will have profit and loss responsibilities, reporting into the GM/MD or CEO and will have at least ten to 12 years' of direct media experience. Alternative title: Group Media Director.
This is a senior position requiring more involvement in strategic media direction, new business pitches, managing a roster of clients and with some profit and loss responsibilities. Mid- to senior level contact will be normal on a day-to-day basis. People management responsibilities will be more important at this stage. Although strategic input is very important, will also be required to be relatively hands-on and comfortable in formulating research briefs, doing pre and post-campaign analysis and be able to stand in front of senior level clients and articulate the media strategy from a brand and ROI perspective. Will generally report to the media director and have at least seven years' experience. Alternative titles include: Associate Director, Group Head, Associate Director.
Responsible for the development and implementation of effective communications solutions to clients. Will manage accounts and a planning team. Good strategic media planning, staff management and negotiating skills are also needed. Is a key contact with clients and, as a result, will need excellent client servicing skills. Will also be involved in new business pitches when necessary, will have ten years' media planning experience and strong management skills; reports to the GM/MD. Alternative title: Strategic Planning Director.
Oversees all programming on their channels, both acquisitions and commissions. Usually has team and budget management responsibility. Will be responsible developing long-term company strategy for content acquisition; will attend all relevant media markets. Works closely with finance and legal departments as well as editorial and ad-sales departments; will lead the negotiations for content with suppliers: distributors, studios and producers. Alternative titles include: Acquisitions Director, Programming Director.
Usually working to an acquisitions manager/director or the channel manager, is responsible for identifying suitable programmes for air, keeping abreast of programming for possible acquisition via viewing, creating reports and making recommendations. May attend markets and have low level involvement in negotiations.
Responsible for generating and driving ad revenue across their channel(s), takes responsibility for the commercial advertisements and management of the key markets and the revenue streams that form the source of business. This will include all aspects of the agreement including pricing, share, channel allocation and quality. Duties include: team management, negotiation, developing and maintaining trading relationships with agencies, creating new advertising opportunities and developing rate policies. Alternative titles include: Sales Director, Business Development Director.
A mid-level position within the media industry and at this level becomes more involved in the strategic side of the business. Begins to learn about mentoring and people management and is groomed to take on greater responsibilities within the group or on a number of accounts. May also be responsible for leading a smaller piece of business to gain direct experience on growing and leading a specific account. Will report to an associate media director/media director and generally will have around five to six years' experience.
Responsible for the exploitation of all programming rights. Will be tasked with devising and implementing the sales strategy for maximising revenue and will be responsible for sourcing and closing sales opportunities, ensuring that available catalogue is utilised fully in all deals. Will usually act as the main point of contact for clients, have extensive experience with the media markets and travel to international territories for business development.
May be responsible for managing a team of web editors, writers and for commissioning content. Will generally have greater input into the strategic direction and editorial roadmap. Usually has budget responsibility. Alternative title: Managing Editor.
Enables clients to maximise the impact of their advertising campaigns through the use of a range of media. To ensure that campaigns reach their target audiences as effectively as possible, a media planner combines creative thinking with factual analysis, to develop appropriate strategies. Will apply knowledge of media and communication platforms in order to identify the most appropriate vehicle for building awareness of a client's brand. Media planners work with media such as radio, press, television and – increasingly – new media such as text messaging and the Internet. Some agencies combine the roles of media planner and media buyer. Will have two years' experience.
Responsible for developing, closing and managing new account opportunities and building strong client relationships. Normally the day-to-day lead person on the account and generally the first point of contact for the client. Performs many of the duties of the media manager but will have more years of work experience under their belt and will be required to provide a deeper level of strategic input than a media manager. Must possess strong interpersonal skills, have a customer-service, operational and analytical focus and a thorough understanding of media tools. Typically requires four to six years' experience.
Has ultimate responsibility for a large account (regional/local) or a number of smaller accounts. Leads and manages a team of media planners and buyers in the day-to-day operations and execution of the overall media strategy. Main job is to ensure that strategy becomes reality, will have the overall responsibility for internal project management (e.g. timelines, budget reconciliation, etc.) and will also work closely with the more senior members of the team on media and creative pitches (this will be in partnership with the creative agency). A competent media manager will have at least three to four years' experience.
The programme director/channel manager defines strategy for, and oversees, all aspects of a channel's output and on-air strategy. This includes programming, acquisitions, commissions and co-productions, scheduling and planning (programme and on-air promotion). Will be responsible for ratings and driving audience to the channel. A strong influencer who can confidently manage and lead a team, will be rock solid under pressure and be a confident and competent negotiator. Alternative title: Channel Producer.
Responsible for producing concepts and helping write copy for campaigns across a broad range of clients. Needs excellent conceptual, creative and copywriting skills; will be involved in brainstorming to conceptualise innovative solutions across all media (print, web, e-Marketing, etc.). Will be responsible for delivering creative content that meets the requirements of a campaign, so needs to have exceptional verbal communication skills and a passion for writing. Portfolio must demonstrate creative thinking and excellent writing and verbal skills.
Produces accurate programme schedules in a timely fashion; promos, presentation, programming and commercials. The scheduler creates and distributes advance programme schedules by inserting programming into the relevant database and making necessary changes, letting sales team know about any late availability.
Responsible for co-ordinating the purchasing of print space in newspapers and magazines, and broadcast time on radio and television for the clients of an advertising agency. Analyses statistical models to determine the best media plan for the client, based on maximum media effectiveness. Works with the media team to determine where to place ads based on the client's objectives and budgets. Typically requires up to one year of field experience. Alternative title: Media Coordinator.
Responsible for purchasing media space or time, as well as developing the campaign and researching how it will be most effective for the client; finding a combination of media that will enable the marketer to communicate the message in the most effective manner possible at the minimum cost. Typically requires a Bachelor degree with one to two years' experience. Graduates with a keen interest in media will also be considered, as this is generally an entry-level position. Four or more years of field experience qualifies this person as 'senior'.