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The role and value of content in the marketing mix
The role and value of content in the marketing mix

Wednesday, 29 April 2015
By Trevor Young / Published on smh.com.au

Two key themes have merged to ensure the discipline of content marketing is not only here to stay but will, in concert with social media, continue to disrupt the business world as more and more brands understand how they too can become their own publishing entities and communicate directly with customers and other constituents.

Demand heats up for technical skills in customer insight and relationship
Demand heats up for technical skills in customer insight and relationship

Thursday, 23 April 2015
By Nadia Cameron / Published on CMO

Latest hays quarterly report on marketing recruitment shows demand for customer insights and customer relationship management skills are in highest demand but the supply gap is wide

The top marketing and CMO skills in demand in 2015
The top marketing and CMO skills in demand in 2015

Wednesday, 21 January 2015
By Nadia Cameron / Published on CMO Australia

CMO speaks to recruitment specialists to find out what digital and data skills are in demand across the marketing function this year, as well as why CMOs need to hone in on ROI.

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