While a rebrand is often considered a positive time for a business, the challenges that underpin such change can determine the success or failure of the brand in question. Carolyn Hyams, Marketing Director at Aquent, has experienced perhaps more than her fair share of brand launches during the last 12 years. Here she tells Imogen Tear about strategy, delivery and insuring long term brand success.
There is so much to like about this interview I did with Carolyn Hyams, from Australian-based recruitment agency, Firebrand Talent.
And no, I'm not talking about my interviewing technique, as scintillating as it was!
I'm referring to the completeness of what Firebrand Talent is doing in terms of their strategic and judicious use of blogging and social media to grow their business and build their reputation in the marketplace.
New figures from Firebrand indicate that most employers in the digital, marketing and creative space intend to increase permanent headcount in the current half.