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  • 17 excellent examples of content marketing in Australia
    17 excellent examples of content marketing in Australia

    Sunday, 26 January 2014
    By Trevor Young / Published on www.expermedia.com.au

    Content marketing in Australia has been picking up pace for a couple of years now.

    Google tells us the search trend for the term 'content marketing' is on the up, while according to one research report, spending on content marketing in Australia is set to increase by 61 per cent, with 12 per cent of respondents saying they will be 'significantly increasing' their budget this year.

    Obviously this augurs well for the nascent content marketing 'industry' in Australia.

    In the spirit of highlighting the positives locally – and what better day to do it on than AUSTRALIA DAY! – here are examples of 17 Australian brands doing content marketing well.

  • Marketing predictions 2014: Targeted and more effective content marketing
    Marketing predictions 2014: Targeted and more effective content marketing

    Tuesday, 17 December 2013
    By Nadia Cameron / Published on www.cmo.com.au

    It's not hard to predict content marketing will be where it's at for most Australian marketers in 2014. But how to ensure your storytelling strategy is effective remains a critical issue given the rising numbers of brands joining in.

    CMO speaks to a range of senior marketers, industry experts and content marketing leaders to find out where their content marketing dollars will be spent in 2014, and what they see as the top trends influencing content strategy in the next 12 months.

  • The road to engagement marketing
    The road to engagement marketing

    Thursday, 05 December 2013
    By Raz Chorev / Published on razchorev.com

    Engagement marketing has been a buzzword for the past few years, with the growing adoption of social technologies amongst consumers. I have found that despite the fact that corporate marketers personally use Social Media in their personal capacity, there's a big disconnect between what they perceive as their personal preference when they are being marketed to via social channels, and what they actually produce on behalf of their employer.

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  • Interview tip: What are your salary expectations?

    Career and interview advice from Aimee Bateman of http://www.careercake.com in collaboration with Firebrand Talent Search. In this vlog, Aimee advises job seekers how to answer the question "what are your salary expectations" during an interview.

    Career and interview advice from Aimee Bateman of http://www.careercake.com in collaboration with Firebrand Talent Search. In this vlog, Aimee advises job seekers how to answer the question "what are your salary expectations" during an interview. www.careercake.com
  • Interview tip: What is your biggest weakness?

    Career and interview advice from Aimee Bateman of http://www.careercake.com in collaboration with Firebrand Talent Search. In this vlog, Aimee advises job seekers how to answer the very tricky question "what is your biggest weakness".

    Career and interview advice from Aimee Bateman of http://www.careercake.com in collaboration with Firebrand Talent Search. In this vlog, Aimee advises job seekers how to answer the very tricky question "what is your biggest weakness". www.careercake.com
  • Interview tip: Tell me about your biggest achievement

    Career and interview advice from Aimee Bateman of http://www.careercake.tv in collaboration with Firebrand Talent Search. In this vlog - Aimee gives job seekers advice on how to tackle this tricky interview question: "Tell me about your biggest achievement".

    Career and interview advice from Aimee Bateman of http://www.careercake.tv in collaboration with Firebrand Talent Search. In this vlog - Aimee gives job seekers advice on how to tackle this tricky interview question: "Tell me about your biggest achievement". www.careercake.tv
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A mashup of #data analysis & #storytelling could result in a new #communication approach http://t.co/oujSB3RnSz by @barrieseppings
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