I'm The Brand Guy, a bloke who uses brand to help companies and people create the world they want to succeed in.
I run a Strategy + Design + Communication company with my Designer mate Nick Beckhurst - called Brandcraft - and I do keynote talks and run workshops on Brand, People and Communication at conferences and seminars.
I got my brand expertise working in the ad industry. I believe that brand is a management issue, not a marketing concept, and everything can and must be driven by and aligned to your brand strategy; your business strategy, your products and services, your culture, your people, your marketplace positioning, as well as [not just] your communications.
The way I do branding that connects with and engages people is based on positive psychology. My approach is to feed the hungry spirit people have for their lives and their work by using their brand to create meaning, purpose, and destiny.
I self-published my positive psychology book in 2008, called Wake Up Tiger. It’s a wake up call for people and workers who are dissatisfied with their lives, often even in the face of their ‘success’ .